sat around thinking: why are all the shirts people wear so bland? Are we getting so obsessed with looking "clean" that we forgot to have a personality? We should be wearing color, individuality, character, and none of that has to cost us the quality.

Honestly, that's it. That's the whole origin story.

Sure, a plain white shirt, a beige bottom, a blowout, and those rectangle glasses, it works. But do you want that every single day? Every meeting, every dinner, every random Tuesday, the same non-outfit on repeat? We didn't.

We wanted old money style on Monday, athleisure on Wednesday, and some genuinely funny, actually-well-made, "yes we thought about this longer than we should have" graphic tee energy on Friday.

You're probably expecting the dramatic version now. Struggling founders, slow-motion walk, some swelling music in the background. Nah. Life isn't that dramatic.

Oh, and by the way. I am the wife. He does the technical stuff. I'm the girl in marketing.

This is Alven Voss. Before it had a name, it had a complaint.